Not all companies have the same needs, and if you sell Real Estate, you cannot apply the same methodologies as other businesses when it comes to social media and digital marketing.
Fortunately, knowing how to correctly design and execute a basic marketing strategy for your real estate company is not that complicated. In this article we share some key information that can help you successfully supervise the development of your Digital Real Estate Marketing strategy.
Speaking the language: how to contact my clients?
And we're not just talking about speaking English or Spanish, or even the tone of your messages. Wondering which media and which channels and formats are most suitable for your clients is essential when choosing a solid and efficient digital strategy.
Think about who your potential customers are (your Buyer Persona) and ask yourself what their online experience is like. If your business is aimed at investors, you may have to take into account that, like you, they are busy people who may prefer to receive concise information quickly.
And then you should be looking for a strategy that considers e-mail, or even WhatsApp marketing as a main communication channel.
Do some research to find out what they usually look for during their purchasing processes, and keep in mind that, unlike retail and any other service, Real Estate is a significant investment. You want to make sure that your prospects have access to all the information they need to make their decisions.
Developing an inbound and outbound strategy
Inbound Marketing combines non-intrusive marketing and advertising techniques, in order to contact a user at the beginning of their purchase process and accompany them until the final transaction, while Outbound Marketing is the set of marketing actions that aim to attract consumers, but with direct and unidirectional methods.
Both methods used in the right way can be part of the same set of effective actions to achieve lead conversions. For example, all the marketing and advertising techniques used in Outbound can be given an Inbound approach, achieving satisfactory results.
Many believe that Digital Marketing is simply having profiles on social networks and paying for some ads on Google or Facebook, but the truth is that there is a lot of reasoning behind what is advertised, how it is advertised and in what format it is placed, always following a balanced logic that is beneficial to your sales.
Interdisciplinary marketing, do I need the help of external professionals?
Although it seems easy to manage social networks, remember that digital marketing is not only limited to them, but also requires a lot of attention and careful planning. Ideally, a professional will develop the plan for your company, and a marketing agency can help you with that.
These agencies advise and give external support to other companies, organizations or individuals in the planning, implementation and control of marketing activities, such as:
- Conduct market research.
- Analyze the opportunities.
- Develop marketing plans, strategies and tactics.
If you are not a large company, or simply prefer to work with real estate professionals, you can already find real estate agencies like Phinance, who have training in the field of marketing, and who are trained to sell your projects and design complete campaigns with great sales potential to attract prospects,
The objective of working with external professionals is to develop a personalized real estate marketing strategy that serves to improve your sales.
Define your budget in new terms
We know that you are probably used to defining budgets for different needs of your company, and that is why we imagine that you may see advertising as a “necessary expense”. It is time to stop this and start seeing the cost of a good digital marketing strategy as an investment.
Keep in mind that a well-designed marketing strategy doesn't just include posting a few times a week to your social media and replying to messages. You have to establish an analysis of the needs that your company must meet, know the best channels to reach your potential customers and, of course, define who those potential customers are.
Among other things, you can consider:
- Search engine marketing and SEO positioning
- 360º strategies
- Inbound Marketing
- Email marketing
- Use of tools such as WhatsApp Business
- Development of a blog
And many other variations that can help you. Your marketing plan should include a sales forecast and an advertising budget; The combination of these two will allow you to be aware of how much you are spending on marketing and the amount of income you are generating as a result.
Digital Marketing isn't just ads. Designing a smart strategy is key to increasing your real estate sales. Do you need advice for the development of your campaigns? Do not hesitate to contact us.